Skip to main content
Nature based Solutions
in Action
Listen to the voices and discover the stories from the Pacific that bring
Nature based Solutions in Action
Nature based Solutions
in Action
Listen to the voices and discover the stories from the Pacific that bring
Nature based Solutions in Action
Our climate change
adaptation projects in the Pacific
© SPC
Our climate change
Our climate change
adaptation projects in the Pacific
© SPC
© SPC

Upscaling community-based Nature-based Solutions (NbS) using Innovative National Information Strategy (NIS) and Behavioural Change Approaches

 Fiji
Upscaling community-based Nature-based Solutions (NbS) using Innovative National Information Strategy (NIS) and Behavioural Change Approaches
Local project
@ cChange (Uto Ni Yalo)

Project news


Fiji: Lakeba becomes the third pilot site of the 4FJ programme

10 March 2026

Fiji: Lakeba becomes the third pilot site of the 4FJ programme

© Kiwa Initiative

The village of b has become the third site to join the 4FJ Learning Site approach, an initiative designed to help communities better monitor the health of their fishing grounds and the marine species they depend on.

Representatives from the Ministry of iTaukei Affairs and the organisation cChange visited the district of Namuka, in Macuata Province, to present the approach. It is based on community discussions (talanoa), enabling fishers and residents to talk about the condition of their fishing areas and identify species that may be at risk.

The next steps will involve formalising community commitments, selecting local“champions” to lead fish catch data collection, and supporting them with resourcehealth reports and recommendations from fisheries experts on practical rules to help restore key species.

The initiative received very positive feedback from local fishers, who welcomed anapproach that allows communities to take the lead in managing their resources.Villages will soon organise small group discussions to decide which species tomonitor, select community champions and plan training in March to begin collecting data.

Theme

Coastal ecosystem management and restoration
Coastal ecosystem management and restoration

co-benefits

Food security
Food security
Socio-economic resilience
Socio-economic resilience
Biodiversity conservation
Biodiversity conservation

  • Project name
    Upscaling community-based Nature-based Solutions (NbS) using Innovative National Information Strategy (NIS) and Behavioural Change Approaches
  • Project Lead
    cChange Pacific
  • Project Start
    August 2025
  • Estimated term
    March 2027
  • Amount of funding
    €159,163

Main
results

  1. The project builds upon the "4FJ Fish Smart" campaign to strengthen community-based fisheries management, through:

  2. Partnerships formed

    Implementation of the National Information Strategy in partnership with Ministry of Fisheries and Ministry of iTaukei Affairs through an inception workshop in Suva, Fiji attended by representatives of both ministries and the cChange project team. Building institutional capacity for government ministries was meaningfully advanced through discussions at the inception workshop with government officers, including those who hold supervisory roles. Site visitations piloted with the government were welcomed by communities leading to community-based fisheries management (CBFM) as way forward into regional setting.

  3. Awareness materials created

    Review of the Talanoa Toolkit and guidance developed to engage with various target audiences and its distribution through the conservation and fisheries officers' network. 54 fisheries officers and conservation officers were involved in the task, supporting community empowerment and discussion.

  4. Increase in audience engagement

    The 4FJ Fish Smart Campaign successfully managed to increase engagement through meaningful and impactful media content creation. The Fish Smart Campaign reached approximately 680,000 viewers on Facebook and generated over 10,400 engagements, demonstrating strong digital outreach and growing public interest in sustainable fishing messaging across Fiji.

  5. Outreach initiatives

    3 successful fisher forums held with 55 fishers engaged. 486 fish sellers (exporters, shops, market vendors, hotels, middlemen) and 15 Town Councils were engaged through the Private Sector outreach initiatives.


    Nature-based Solutions implemented and how they benefit to communities

    Protecting coastal fisheries is essential for the well-being, food security, and cultural identity of Pacific Island communities. This project takes a strategic and innovative Nature-based Solutions (NbS) approach by focusing on enabling communities to take ownership of their marine resources. Rather than funding site-specific interventions, the project builds the systems—tools, information, and capacity—that allow communities to take action themselves.

    The approach is grounded in the Pacific Framework for Scaling Up Community-Based Fisheries Management (CBFM, 2021–2025), and supports communities in adopting sustainable fishing practices, restoring habitats, and establishing locally managed marine areas. By promoting locally-led, inclusive dialogues, the project delivers sustainable outcomes that can help communities safeguard biodiversity, reduce overfishing, and adapt to climate change. It also strengthens government systems and elevates traditional ecological knowledge to support community-led action across the country, while offering a regional model that is inclusive, affordable, and scalable.

Project locations

Context

In Fiji, the loss of marine biodiversity and ecosystem health, driven by climate change, population growth and development, is increasingly threatening the health and well-being of communities. A critical solution to address these issues at the community level is to upscale Nature-based Solutions (NbS) through community-based natural resource management. But Fiji lacks a cost-effective model to scale up NbS in rural coastal communities. Historic models built on high-cost NGO-driven interventions have reached limited communities and have not produced sustained outcomes.

Underpinned by the Pacific Framework for Action on Scaling Up Community-based Fisheries Management: 2021–20251, the project invests in a National Information Strategy (NIS) that leverages behavioral change approaches, from media platforms, mobile phones, and champion trainings and discussion tools, that are cost-effective, gender-sensitive and inclusive to reach all communities. The NIS approach has shown successes in empowering communities to pursue self-facilitated, participatory dialogues, increasing engagement of marginalized groups such as youth and women, and creating tangible community-led local actions to improve resource health and resiliency.

The NIS approach has engaged more communities than NGO-historical approaches and has high probability of delivering sustainable commitments and outcomes for biodiversity conservation, climate change adaptation and human health and wellbeing as communities are self-facilitating the processes. This project aims to fully implement a Fiji NIS and position the Fiji Government to effectively support all communities long-term to pursue NbS solutions with its limited resources and, ultimately, increase climate change resiliency, protect biodiversity and ecosystem health.

Project objectives

The project builds upon the “4FJ Fish Smart” campaign to strengthen community-based fisheries management, through:

  • Objective 1: 50+ percent of communities have access to an NbS Talanoa Toolkit (Facilitation booklets, videos, podcasts, posters, etc) and have the agency to make effective community-based resource management rules.
  • Objective 2: Using 4FJ Fisheries Management low-cost community action model, 6 communities have assessed the health of their species of concern and established/increased the effectiveness of a community marine protected area (total 6 MPAs) and/or passed 1 to 3 additional sustainable fishing rules (total 6 to 18 rules) to boost community-identified species of concern.
  • Objective 3: Government ministries and provincial staff have communications capacity and internal tools to implement cost-effective national information strategy long term, including rolling out the 4FJ government-led, low-cost engagement model nationally.

Social inclusion and gender equity

Access to information is a key first step in empowering marginalised groups to participate in CBFM discussions and influence decision-making. The project is designed to provide access to information/engagement to all members of the community to participatory CBFM dialogues, reducing the risk of unfair impacts of local rule-making and more equitable sharing of benefits.

The project does so by providing a range of information pathways and products that are accessible to all groups, and providing inclusive, culturally-appropriate training opportunities, along with recommendations and activities to create small group discussions through existing community governance structures. The 4FJ Talanoa Toolkit is specifically designed to create productive opportunities for any group to reflect and review CBFM information that was historically limited to attendees at workshops, which often lack youth and women participation.

The project learning sites will also focus on piloting inclusive processes, with hands-on training, to demonstrate both the value and effectiveness of inclusive decision-making to compliance and enforcement of local rules and resource health. As part of the capacity-building approach, all learning sites must have existing, vibrant community groups, and all trainings must include representatives from all community groups.

Nos lettres d'informations

Our newsletter

Subscribe to our newsletter to join the Kiwa community and follow the latest news (to share without moderation!).
The Initiative is funded by:
 
In partnership with:
 
 
Kiwa Initiative
 Address
1 rue de Barleux - P.O. Box J1 - Noumea 98849 - New Caledonia - Ph: +687 24 24 33

 Contact form
Please type your full name.
Please, type a valid email address.
Please, type a message.

I consent to this website collecting my details through this form.

Please, approve the use of the personal data sent in this form.

This website was produced with the support of the European Union (EU), Agence Française de Développement (AFD), Global Affairs Canada (GAC), Australian Government Department of Foreign Affairs and Trade (DFAT), New Zealand Ministry of Foreign Affairs and Trade (MFAT). Its content is the sole responsibility of AFD and does not necessarily reflect the views of the donors.

All right reserved 2026 - Kiwa Initiative - Legal notice - Privacy policy - Manage cookies
Conception : Strategic | Réalisation : PAO Production